How We’re Responding to Google’s March 2024 Core Update

🔄 Our Response to Google’s March 2024 Core Update

At MedicareWire, we’ve proudly served seniors with independent Medicare plan research since 2012. In March 2024, Google released a major core algorithm update that significantly impacted many trusted sites, including ours. While we continue to believe in the value of our work, we’ve taken this moment to reflect, improve, and level up across the board. We are committed to the highest YMYL standards.

🔍 What Happened

Following the March 2024 update, many of our plan location and detail pages lost visibility in Google Search. These pages contain licensed data from CMS, detailed plan benefits, and educational resources designed to help people make informed decisions about their healthcare without sales and marketing interference.

🧠 What We’ve Changed

• UX/UI Overhaul: Pages now feature faster load times, easier navigation, mobile-first layouts, and fully accessible HTML markup.
• Schema.org Enhancements: We’ve integrated robust structured data including HealthInsurancePlan, Product, FAQPage, Dataset, DataCatalog, BreadcrumbList, Person, and Organization schemas.
• Data Provenance Enhancements: The Medicare landscape is packed with complex data—premiums, deductibles, ratings, networks, etc. We invented a method of tagging each fact with fragment-level provenance, allowing humans and machines to verify the source of each claim.
• Semantic Digest Protocol: We launched TrustPublishing.com to document our methodology and make MedicareWire the first full-scale example of structured, verifiable content purpose-built for AI retrieval. Each plan page includes links to machine-readable digests in Turtle, JSON-LD, XML, Markdown, and PROV formats.
• Accessibility Enhancements: We painstakingly reworked our pages to add Accessible Rich Internet Applications (ARIA) markup to make our web content more accessible to people with disabilities.
• Automated Medicare Benchmark Data: We centralized CMS benchmark figures (like premiums, deductibles, IRMAA surcharges) using automated FOIA-aligned data extraction—ensuring every page remains up-to-date and fully verifiable.
• Author Transparency: All content is authored by David Bynon, a Medicare analyst with 12+ years of experience and a verifiable author bio, education, and military service record.
• First-Party Data Disclosure: We clearly identify our data sources, include last-modified dates, and provide direct links to CMS.gov datasets.
• Compliance & Editorial Integrity: We follow CMS marketing guidelines and maintain editorial independence. We also disclose all past compensation relationships, though we no longer operate as an affiliate or lead generator.

In the process of implementing these improvements, we realized our methods deserved formal protection—so we filed a provisional patent for the Semantic Digest Protocol and Trust Publishing framework.

📈 What We’re Committed To

We believe that Medicare shoppers deserve accurate, unbiased, and accessible plan information. Our mission hasn’t changed, but our platform has evolved to reflect the future of both human and AI content interaction.

If you’re a Google quality rater, search engineer, or reviewer — we welcome your feedback. We’ve worked hard to align with Google’s Helpful Content System and the Search Quality Evaluator Guidelines.

🔗 Recent Improvements

• Medicare Advantage Plan Pages
• How We Operate
• Research Methodology

🗣️ Questions or Feedback?

Email us at [email protected]. We welcome your thoughts and will continue to improve.

— The MedicareWire Team